Zhang ruimin biography of christopher

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Zhang Ruimin is the CEO and Chairman of the Board of Directors for the Haier Group.

Formerly the deputy manager of the Qingdao Home Appliance Company, Mr. Zhang was appointed director of the Qingdao Refrigerator Factory in Since then, his “Branding Strategy” has transformed Haier from a small, collectively-owned factory operating in the red, into a multinational corporation which last year posted a billion USD global turnover.

Zhang Ruimin combines aspects of traditional culture with global business management experience to create a competitive corporate environment at Haier that still retains its Chinese characteristics.

He has established the “All-around Optimized Management Approach” (OEC), the “Market Chain” management system”, and the “Integration of Individuals and Goals” concept to build Haier into a company defined by its operational excellence.

Zhang Ruimin’s management systems have been used